To succeed in today's ultra-competitive business environment, companies must expand internationally through trade and investment. At the same time, organizations and states need to attract investment. For many, this means:
1. Conducting research and analysis,
2. Developing a sound strategy, an attractive value proposition, and a compelling message,
3. Planning and executing communications and outreach efforts,
4. Creating new business alliances and partnerships, and
5. Establishing relationships with government officials.
 
To help clients achieve these goals, Manzella Trade Communications provides:

Investment and Business Attraction Programs
On behalf of clients, we will: (a) establish a compelling value proposition based on objective research and analysis of strengths as compared to the competition, (b) identify target audiences, including key stakeholders, organizations, elected officials, members of the media, and prospective customers and investors, and (c) develop a persuasive message reflected in communications programs that educate, build consensus, and shape opinions of target audiences.

Global Business Development and Trade/Investment Promotion
On behalf of companies, organizations and governments interested in U.S. or foreign business, trade and investment, we provide research, insight and analysis, and create and execute communications campaigns designed to promote client interests.

U.S. Government and Media Relations
We introduce clients to American government officials, create and execute educational campaigns, and advocate client positions to stakeholders, policymakers and the media.

International Strategy Development and Consensus Building
We work with corporate senior leadership to develop international business strategies, and create and execute communications programs designed to obtain consensus among employees, investors, board members, and the community.

 
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